2020 Regenerate SpeakersResilience in times of uncertainty
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Before settling in Colorado, Kathryn lived in California, Massachusetts, and Scotland. After finishing her degree in Veterinary Medicine, she moved to Colorado’s front range, where she started a veterinary practice, got married, and had two daughters. She then moved to the West slope to ranch, and began marketing meats wholesale and retail, from Glenwood Springs to Moab, under her own Roan Creek Ranch grassfed brand. In 2012 she opened a local retail food store in Fruita, which she operated until September 2019.
Kathryn’s passions are agriculture and local foods, and supporting the people who produce them. She sits on the Colorado State Agriculture Commission and on start-up steering committees working on agricultural projects. She’s interested in new data collection and storage technologies, especially in how they may be deployed in water conservation. As a regenerative rancher, she is pursuing ways to minimize water consumption in agriculture in order to conserve as much as possible in basins of origin for recreation and wildlife habitat. She believes that Mesa County can return to its agricultural roots by leading the state in water conservation and technology on the farm, and that this direction could become a driver in the valley economy. She continues to promote production, manufacturing, and consumption in the county, where there are raw materials to produce a large variety of foods and other consumer products.
Creative Marketing for Expanding Regenerative Agriculture Sales
November 16 – 12:00-2:00 PM MT
The current period of extreme change has revealed a need for creative marketing of agricultural products. This panel will introduce and discuss innovative marketing ideas, including developing coalitions of ranchers and farmers to lead new efforts in processing and marketing meat; incentivizing consumers to support regenerative ranching by marketing the ecosystems services they restore and conserve (e.g. wildlife and carbon sequestration); developing online farmers markets; and marketing grass-fed beef.