James is the Program Manager of the Grassfed Alliance. He has utilized education and messaging to work towards a better food system in a variety of roles. He previously worked for the fair trade, worker-owned cooperative Equal Exchange, where he crafted consumer facing messaging that authentically conveyed the principles of equitable trade. He also wrote food studies curricula for the Stone Barns Center, worked in logistics for a New York seafood cooperative, and worked in a variety of restaurants across New England. James is also the co-owner of Allora Farm & Flowers, a specialty flower farm and wild foods business based in the Hudson Valley. In this role, he forages wild foods for both New York restaurants and home cooks.
GOOD MEAT BREAKDOWN: BRINGING CONSUMERS INTO THE MOVEMENT
FRIDAY, NOVEMBER 13| 2:00 – 4:00PM MT
Consumers are looking closer to home for safer, more reliable food sources. They’re looking for meaningful ways to support their communities. They’re looking for good stories that show them a brighter path forward. If the producers who care about resilient, transparent, community-oriented agriculture can align their voices on a national scale, we can leverage this moment to shift how people think about Good Meat. That’s where the Good Meat Breakdown comes in.
Join the team behind the Good Meat Breakdown, a soon-to-be-launched website and movement building campaign, to explore tools that can help educate your customers, expand your market, and inspire an inclusive, cohesive, and growing Good Meat movement.
Our mission is to save producers time and energy by creating beautifully-designed, succinct consumer education resources and toolkits that farmers, ranchers, and brands can incorporate into their own marketing and outreach strategies. We will be giving attendees an early preview of our website; explaining the resources we’ve created; and seeking input from the producer community on what tools we should build next in service of the farmers, ranchers, and brands that drive transparent, responsible, regional food systems across the country. Presented by the Good Meat Project, Western Landowners Alliance, Women in Ranching, Carman Ranch, Grassfed Alliance, Armonia, and TomKat Ranch.
This workshop will offer strategies to increase diversity, equity, and inclusion in collaborative conservation as a way to build resilience on public lands with multiple stakeholders. Topics will include opportunities for collaboration through the new USFS Shared Stewardship Strategy, practical information on working with diverse partners, and strategies to work toward collaboration for drought and fire mitigation across shared watersheds and landscapes.