In 2009, Camas Davis, a ten-year veteran magazine editor and food and travel writer, traveled to Gascony in southwest France to study the art of butchery and charcuterie with a family of pig farmers and butchers. Upon her return she founded the Portland Meat Collective, a one-of-a-kind meat school and culinary resource that has changed the way citizens of Portland, Oregon, think about their food, their community, and their local meat economy. In 2014, Davis launched the Good Meat Project a nonprofit whose mission is to build pathways to responsible meat production and consumption for consumers, producers, and culinary professionals. Camas continues to write about her experiences in the world of meat, and is the author of Killing It: An Education. She lives in Portland, Oregon.
GOOD MEAT BREAKDOWN: BRINGING CONSUMERS INTO THE MOVEMENT
FRIDAY, NOVEMBER 13| 2:00 – 4:00PM MT
Consumers are looking closer to home for safer, more reliable food sources. They’re looking for meaningful ways to support their communities. They’re looking for good stories that show them a brighter path forward. If the producers who care about resilient, transparent, community-oriented agriculture can align their voices on a national scale, we can leverage this moment to shift how people think about Good Meat. That’s where the Good Meat Breakdown comes in.
Join the team behind the Good Meat Breakdown, a soon-to-be-launched website and movement building campaign, to explore tools that can help educate your customers, expand your market, and inspire an inclusive, cohesive, and growing Good Meat movement.
Our mission is to save producers time and energy by creating beautifully-designed, succinct consumer education resources and toolkits that farmers, ranchers, and brands can incorporate into their own marketing and outreach strategies. We will be giving attendees an early preview of our website; explaining the resources we’ve created; and seeking input from the producer community on what tools we should build next in service of the farmers, ranchers, and brands that drive transparent, responsible, regional food systems across the country. Presented by the Good Meat Project, Western Landowners Alliance, Women in Ranching, Carman Ranch, Grassfed Alliance, Armonia, and TomKat Ranch.