Marshall Johnson

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Marshall serves as Vice-President of the National Audubon Society, where, for the past decade, he’s worked to build rural and urban community-focused habitat and ecosystem programs. Equipped with a business degree from the University of Minnesota, Marshall strives to bring conservation into the 21st century, creating eco-friendly profit centers and urban habitat initiatives driven by the ecosystem services they provide to communities. Marshall’s pioneering work in the Dakotas brings farmers, ranchers, retailers and consumers together with grasslands, herds and birds into win-win alignment. The groundbreaking market-based Conservation Ranching Program now enrolls more than 2,300,000 acres across 96 ranches. Additionally, creating safe passage and respite for wildlife and wild humans within an urban context has been a priority of Audubon Dakota under Marshall’s leadership, with the program now managing the largest urban conservation program in the Northern Great Plains.

“If we don’t fundamentally change what we’re doing, our grandkids will talk about grasslands, butterflies and birds the way we now talk about department stores and dinosaurs.”- Marshall

Plenary Panel

Creative Marketing for Expanding Regenerative Agriculture Sales

November 16 – 12:00-2:00 PM MT

The current period of extreme change has revealed a need for creative marketing of agricultural products. This panel will introduce and discuss innovative marketing ideas, including developing coalitions of ranchers and farmers to lead new efforts in processing and marketing meat; incentivizing consumers to support regenerative ranching by marketing the ecosystems services they restore and conserve (e.g. wildlife and carbon sequestration); developing online farmers markets; and marketing grass-fed beef. 

Speakers

Gillian Sanbrook

Kathryn Bedell

Marshall Johnson

Katie Miller