Rebecca Thistlethwaite
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RSS Rebecca develops educational content related to local and regional meat processing issues and coordinates outreach and educational activities for NMPAN. She has a master’s degree in International Agricultural Development from the University of California – Davis and was formerly co-owner of TLC Ranch, a pastured poultry and livestock enterprise in California. She is also author of two books on farming- Farms With a Future: Creating and Growing a Sustainable Farm Business (2012) and The New Livestock Farmer: The Business of Raising and Selling Ethical Meat (2015). She lives in the Columbia River Gorge with her two children.
So You Want to Direct Market Meat? Understanding Meat Processing and Marketing Roundtable
Direct marketing meat takes an understanding of how to finish the animal, when to harvest them, logistics of slaughter, understanding carcass yields and cutting instructions, packaging, labeling, cold storage, regulations, market channels, pricing, customer acquisition, and more. Talk with an experienced marketing and processing consultant.