When you’re faced with an interesting opportunity to take stewardship of a land base, to expand an enterprise or to create your own operation, how do you make the decision whether or not to pursue it? Do you just follow your gut, or trust the results of late night kitchen table conversations with your partner? Do you make a pro/con list, and then perhaps lose it? As a beginning rancher, the opportunity to build your own business will likely present itself sooner or later. Maybe your boss allows you to lease a piece of land for a poultry enterprise. Perhaps your neighbor will let you run cattle on her property in exchange for some meat. Opportunities may be great, but are they great for you, now?