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The New Agrarian Toolkit: A Webinar Series to Dig Deep and Level Up – #4. Launching a New Enterprise

July 12 @ 6:00 pm - 7:30 pm

Virtual Event Virtual Event

Join us for part 4 of the Toolkit Series!

When you’re faced with an interesting opportunity to take stewardship of a land base, to expand an enterprise or to create your own operation, how do you make the decision whether or not to pursue it? Do you just follow your gut, or trust the results of late night kitchen table conversations with your partner? Do you make a pro/con list, and then perhaps lose it? As a beginning rancher, the opportunity to build your own business will likely present itself sooner or later. Maybe your boss allows you to lease a piece of land for a poultry enterprise. Perhaps your neighbor will let you run cattle on her property in exchange for some meat. Opportunities may be great, but are they great for you, now? We need trustworthy methods when trying to find cogent answers to questions like:

  • How hard will this actually be?
  • What tools, resources, relationships might I need to be successful?
  • How much will everything cost to get started? 
  • Will this make money, and how long will that take?
  • How much time will the endeavor take, and am I being realistic about whether I can take on this commitment? 
  • Is this pit in my stomach healthy excitement that I should listen to, or am I jumping the gun?

In this webinar, Olivia Tincani, farm and ranch business educator and consultant, will share insights to help you evaluate opportunities and answer those large looming questions in a measured way and with a replicable practice that you can repeat throughout our entrepreneurial journey.  We will spend the first half of the webinar walking through an Opportunity Map, a “back of the napkin” business planning tool that organizes the pathways to critical thinking about how to start, scale, expand or change course in your enterprise endeavors. Then we’ll open up the dialogue for an open conversation powered by your questions. We’ll create a safe space for you to bring your ideas, fears, quandaries and excitement to Olivia and discuss together with your peers. 

This event will equip you with tools and a mindset for big picture decision-making. Our goal is to inspire you to use a careful approach and avoid expensive and risky “trial-and-error” as the only route to a business or enterprise launch. It is not a webinar on in-depth business planning. It will not answer your questions about the difference between an LLC or an S-Corp how to find a farm-friendly insurance policy, how to acquire land or capital but rather help you know when in your business idea development you’ll need to know those answers, and a process for finding them. 

We hope you’ll join us and your fellow beginning rancher colleagues on Wednesday, July 12th 6-7:30pm MT to learn more!


Coming up…

August 2: Teams that Thrive
September 13: Life Hacks for the Long Haul: Mental Wellness for Agrarians and their Communities

About the Instructor, Olivia Tincani

​​Olivia Tincani is a food and agriculture business educator and consultant with over 20 years of experience in the field. Olivia Tincani & Co. provides business, financial and strategic planning and training for small-scale independent food and farm businesses and the institutions that service them. She has specific expertise in entrepreneurial empowerment for farmers and ranchers, program and curriculum design, whole animal supply chains, livestock businesses, and community building. An ambitious spirit infuses her teaching and consulting, inspired by her personal entrepreneurial endeavors. She is currently designing and executing farm business training programming for the The Conservation Fund’s Working Farms Fund, Intertribal Agriculture Council, Fibershed, Chicago Botanic Garden and the Grazing School of the West. Past projects include work with venerated organizations such as Glynwood, Ecotrust, and Southwest Grassfed Livestock Alliance alongside independent coaching for a roster of small and mid-scale sustainable farms. She served as a Business & Communications Strategist for 8 years for Rancho Llano Seco in Chico, CA. She has deep history in food business operations as the co-founder of landmark joint restaurant/farm enterprises Farm 255 and Farm Burger in the rural southeast, and food service design and management company Just Fare in the San Francisco Bay Area. She is on the Advisory Board of the National Farm Viability Conference and was a founding Board member of Kitchen Table Advisors. Olivia splits time between Sonoma County (CA) and her friend’s organic rice farm in Maremma (Italy) with her hands in the dirt and her skin in the game.

Toolkit series sponsored by:


July 12
6:00 pm - 7:30 pm
Event Category:


New Agrarian Program