Into the Pasture: Grassfed Goes Mainstream

Carrie Balkcom grew up on a cattle ranch in Florida. In 2003 she returned to her roots when she became the executive director of the American Grassfed Association at its founding–and she’s been there ever since. AGA certifies pasture-raised livestock–and not just beef–and they help producers develop and sustain regenerative practices for the sake of the animals, the land, and the consumer.
The 2nd photo is of the kind of cowboys and land where Balkcom comes from. Photo courtesy of the founders of Rain Crow Ranch.

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