Into the Pasture: Grassfed Goes Mainstream
Carrie Balkcom grew up on a cattle ranch in Florida. In 2003 she returned to her roots when she became the executive director of the American Grassfed Association at its founding–and she’s been there ever since. AGA certifies pasture-raised livestock–and not just beef–and they help producers develop and sustain regenerative practices for the sake of the animals, the land, and the consumer.
The 2nd photo is of the kind of cowboys and land where Balkcom comes from. Photo courtesy of the founders of Rain Crow Ranch.
Jesse Smith‘s work aims for the opposite of planned obsolescence—the goals at Jalama Canyon Ranch are resilience and perennial productivity, through restoration of ecosystems and a truly regenerative vision of agriculture.
Nicolette Hahn Niman was an environmental lawyer and vegetarian when she married a rancher—so she has a unique and broad-based perspective on agriculture. We discuss the new edition of her book, Defending Beef: The Ecological and Nutritional Case for Meat.
Native Americans used fire and other methods to cultivate food on the prairie. In the 20th century it was plowed under for endless rows of monocrops. Omar de Kok-Mercado is part of a team that is working to make prairie land ecologically–and economically–sustainable.