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Farm Fresh
Direct Marketing Meats and Milk
Allan Nation
Excerpt from Back Cover:
"Farm Fresh offers nearly 100 real farm examples of grass farmers throughout the USA who are direct marketing their products. Their information-rich tips can enhance your own operation. As niche marketers, these producers are successfully selling eggs, milk, cheese, and dairy products, and meat from grass-finished beef, lamb, bison, goats, ducks, rabbits, pigs, pheasants, chickens, turkeys, deer and other farm products.
"Farm Fresh includes an evaluation to determine if direct marketing is right for you. It covers legal issues, the health benefits of grassfed meat and milk, public relations, advertising, writing newsletters, brochures and designing Web sites. A bibliography and resources offer further avenues for more in-depth research."
Contents:
Allan Nation
Excerpt from Back Cover:
"Farm Fresh offers nearly 100 real farm examples of grass farmers throughout the USA who are direct marketing their products. Their information-rich tips can enhance your own operation. As niche marketers, these producers are successfully selling eggs, milk, cheese, and dairy products, and meat from grass-finished beef, lamb, bison, goats, ducks, rabbits, pigs, pheasants, chickens, turkeys, deer and other farm products.
"Farm Fresh includes an evaluation to determine if direct marketing is right for you. It covers legal issues, the health benefits of grassfed meat and milk, public relations, advertising, writing newsletters, brochures and designing Web sites. A bibliography and resources offer further avenues for more in-depth research."
Contents:
- Foreword
- Is Direct Marketing Right for You?
- First things First - the Legalities
- Finding your niche
- Preparing a businnes and marketing plan
- What to Name It
- How Much should You Charge?
- Where to Sell
- Loading the Wagon
- Agri-tainment
- Spreading the word
- Working Examples
- Lessons from a Locomotive