Presented by Dave Pratt, Ranch Management Consultants.

Excerpt from Program:
"Many ranchers are wealthy on their balance sheets and dirt poor in their bank accounts. Conventional wisdom says ranching is financially unattractive and economically unrewarding. Most ranches are structured to lose money.

"Many 'Ranching For Profit' School alumni are earning double digit Return on Assets (ROA), improving the health of the lands they manage and improving the quality of their lives.

"Profit in ranching is a function of 3 secrets:
1. Reducing overhead costs
2. Improving gross margin per unit, and
3. Increasing turnover.

"Ranching For Profit benchmarks are objective standards showing important vital signs for ranch profitability. Using these simple vital signs ranchers can objectively identify which of the three "secrets" will have the biggest impact on any ranch.

"In addition to applying the three secrets, capitalizing or concessionizing fixed assets and reallocating investment capital from fixed assets to working capital can make ranching financially attractive and economically rewarding.

"A ranch isn't sustainable if it isn't profitable. Without profit, ranching is just an expensive hobby. Ranches that structure enterprises to fit the environment, that apply the three secrets and that capitalize or concessionize fixed assets can be very profitable."